Aputure, a leading disruptor in lighting for filmmakers and video production, required an updated website and improved tech stack. I joined the project to design the site and lead discussions on information architecture and content structure. Built in Sanity, with Shopify’s Oxygen powering the shopping experience, the site uses a modular design approach. With a user-centered focus addressing customer needs like parts compatibility and technical specifications, the design positions Aputure as a contemporary brand that leverages product imagery and video to tell its story effectively.