Snap Ten Year Anniversary Book

Honoring a Decade of Innovation

Snap sought to create a museum catalog-style publication to honor the team behind its groundbreaking innovations in social technology, augmented reality, and philanthropy. The resulting cloth-bound, foil-stamped book begins with a letter from Snap founders Bobby and Evan. The narrative unfolds chronologically through team interviews and photos, interwoven with product visuals. Special printing features include a reflective foil insert displaying Snapchat’s original UI, symbolizing its foundational focus on the camera. A three-page foldout timeline further showcases Snap’s key innovations since its inception.