Lens Creator Reel

Lens Creator Reel for Snap Partner Summit

Snap aimed to spotlight the remarkable growth of Lens creators and views on Snapchat for the Snap Partner Summit. The brief highlighted impressive 2021 stats: 200,000 Creators, 200 Countries and Territories, two million Lenses, and over a trillion Lens views. I proposed a visualization concept symbolizing unbounded growth—using repetition to convey infinity and a kaleidoscopic pattern expanding into Z-space to represent powerful reach. The creative brief include storyboards and style frames composed in Figma, and a set of 3D animatics created in Cinema4D. The final animation, produced by Brand New School, featured dozens of Snaps curated by the creative, marketing, and Lens teams. Shown as part of the Snap Partner Summit.