Radical Women:
Latin American Art,
1960–1985

Role

Brand Identity
Campaigns
Exhibition

Design Direction

Overview

The Hammer Museum’s contribution to the Getty’s Pacific Standard Time in 2017 highlighted the work of 120 women artists and collectives active in Latin America and the United States during a pivotal period in Latin American history and the evolution of contemporary art.

Drawing inspiration from the exhibition catalogue, the visual identity extended across marketing, communications, exhibition design, and large-scale graphics within the installation. Works by Marie Orensanz, Liliana Porter, and Sylvia Palacios Whitman were featured prominently to promote the exhibition.

Credits

Hammer Design Team

Senior Designer
Patrick O'Rourke

Designers
Tara Morris
Lauren Graycar

Curators
Cecilia Fajardo-Hill
Andrea Giunta